Introducing himself as “梅先生”or Mr Mei armed with the 4Ps of the marketing strategy,
1. Product = 龙井茶 one of the top rated tea in China and especially introduced by him as
"Qing Ming" tea cos it was plucked only in the month of Qing Ming".(old soul day)
2. Place = A small air-conditioned room for 28 of us with free LongJing Tea to drink.
3. Promotion = His promotional tactic involved his basic nutritional knowledge
introducing himself as a tea nutritionist. He shared that Longjing (dragon well) tea
is a green tea, and green tea is beneficial to our health in a number of ways.
Green tea is high in antioxidants which protect us from many diseases such a cancer
and heart disease. In addition, Longjing tea is used in traditional Chinese
medicine as an overall elixir with specific healing properties for treating food
poisoning, preventing cavities, fighting viruses, controlling high blood pressure
lowering cholesterol and lowering the blood sugar level.
AAA or the Royal rated Longjing tea.
(A) rated longjing tea. I only managed to buy a small can of this A rated and already costed me RMB400 equivalence to RM200. Damn expensive!
B rated or the normal longjing tea.
Longjing tea terraces on the far end of the building.
4. Price = This is the last P that he quoted upon our request.
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